• What? Why? When? How?
• Choosing Keywords
• Making Your First Ranking Report
• Summary

chapter.2 - How do we play by Search Engines’ rules?

• Do Search Engines know about you, and do they know enough?
• Invite robots to your site
• Make your site Search Engine-friendly: 11 things to consider
  1. Make a robots.txt file
  2. Find fast and reliable hosting
  3. Rewrite dynamic URLs
  4. Navigation matters
  5. Use text links instead of images
  6. Flash, Javascript and Frames
  7. Remove the Welcome Page
  8. Fix Broken Links
  9. Get Rid of Duplicate content and what is REL="Canonical"?
  10. Correct HTML and CSS mistakes
  11. Create a Sitemap
  12. Get all data you need in a minute
• Summary

• Imagine you’re on a plane, or What’s a landing page?
• 5 keyword portions: choose what’s best for each landing page
• Prepare the ground for a “comfy landing” (finding a page to act on)
• Size matters! In SEO...
• Making the first On-page Optimization Report
• Tune up the landing page
• Make your page a gem
• Magnetic, pushing and simply great: 4 more pages to be done
• Summary

• Words for talking link building
• What’s the purpose of links?
• Sites vote for each other
• What links to get?
• Quality of links
• Link farms and FFA sites
• Factors that make up quality links
• Grow your links regularly and at a natural speed
• Look where the link can be placed
• “SEO after Penguin” checklist
• Summary

• Five important components of a link building campaign
• Best wavs to get weighty links
• Power charge and speed up your link building campaign
• The winning tool to select the best link opportunities
• The smartest way to see what value links bring
• No-Brainer SEO Surprise
• Rank checks are still a must
• Summary