Make your site Search Engine-friendly: 11 things to consider

First, meet Mr. Robot. He’ll help me to provide examples, to tell you more clearly how website and Search Engine logic works.

The Robot (also called Spider, or Crawler) is a great traveler. Driving his car from one city to another, then to a different country, all over the world.

Well, but in our terms countries are actually websites, cities are web pages, and all the country roads, tracks and highways are links between different pages.

Say, here’s a map of such a country, www.weddingchannel.com

Still, Mr. Robot is not that independent as it may seem. He inspects all the websites, evaluates them, and he’s always on the phone to report to the Search Engine. The Search Engine updates its index with the data the Robot reports about a website. And, as soon as the Robot’s made a world trip, he’s ready to start another one, to check the old spots and explore new ones — to keep the Search Engine’s index up-to-date.

And what’s a Search Engine’s index? It’s a huge database, where record is kept of everything that robots (like our guy) find on the Web: web pages and any information on them. In terms of SEO, it’s crucial for a web page that all that’s good on it is recorded in the Search Engine’s index (= is indexed). If it’s not there, the page won’t be found through search, or will not bring you the results you wish.

This all means that you want the Robot to visit all your important pages, and look at every detail that can be found there.

Now, one by one, let’s see the things important for the Robot, and even more important for you.