Grow your links regularly and at a natural speed

I already made a mention of this before, when talking about link farms — remember? But here it is again: Grow your links at the right pace.

Let’s think: normally sites do not get thousands of backlinks overnight. It doesn’t happen that often that crowds of people all of a sudden put links to you, all within a day or two. As this doesn’t look natural, Google may pretty well frown on this.

All right, you may think: But why do these link farms still exist, maybe it’s not that bad at all? Hm... here’s what happened with my friend’s website.

He was selling snowmaking equipment. The competition there isn’t severe and after doing simple on-page optimization and arranging a couple of links he easily got a #5 place in Google for the keyphrase snow blowing machine. Sure, he wished to get higher — and he went to those link farms. Mitch got about half a million links one day, and some hundred thousand more next day. I mean, he practically got them all at once. And — instead of the higher rank he expected he got... what do you think? Lowered in ranking? Not that simple. Totally dropped from top 10 results — for quite a long time! Sure this was a bad lesson.

Therefore, do NOT get thousands of links pointing to your website all at once. If you do this, you are asking Search Engines for trouble. Better increase the number of your backlinks gradually. For instance, raise the number of backlinks you get slowly but surely, by 30 to 50 links a week. Hope you remember that they should also target diverse anchor texts and not just commercial ones. This helps you stay in the clear and build your links the natural way.

Moreover, it’s better to be getting links regularly, without long breaks. For instance, it’s better to get 30 links each week than 500 links today and then nothing for the whole month.