What’s the purpose of links?

First of all, any link to your site can bring you visitors.

If your friend T-Jay has a website www.t-jay.com and you have a site www.alison.com, T-Jay can put a link on his site that leads to your web page: visit Alison. Some people that come to him will see that visit Alison link leading to you, click it and come to your site, too.

So it’s good to have lots of links — they’re sending more people to your site.

Secondly, (though much more important for you), Search Engines also see links. And they not only follow links to crawl your site. They look at links as a proof of your site’s importance. In terms of SEO, links work like votes. And this needs to be discussed in more detail.