Advanced Google AdWords is written for people who have a solid understanding of AdWords and have opened and managed their own account. What you will not find is information on how to open an account or navigate through the interface, or introductory material on keywords. These basics can be found in the AdWords Learning Center for free.

This book begins where most blogs and training leave off—optimization for intermediate and expert users. There are so many options with AdWords that it can be difficult to determine where to start or to understand what is possible. For instance, you could create an ad for a smartphone that is shown to a consumer only if

• The consumer is in the business section of the New York Times.
• The article being read is about stock brokers.
• The consumer is on a mobile device.
• The consumer is located in Minneapolis.
• The time is between 6 a.m. and 8 a.m.

While rarely will you want an ad shown under such stringent conditions, choosing one or two of those options to constrain your ad serving to reach your ideal customer will help you save marketing dollars. And best yet, you will be putting the correct ad in front of your target market.

Of course, there is more to AdWords than image ads and the Display Network.

We start with search and end with step-by-step instructions. We will dive into detailed ad copy and landing page testing, account organization, ad copywriting, and even multiple strategies for setting bids.

You will find one of the most comprehensive sections ever written on Quality Score. If you have been advertising with Google for a while and either do not know what Quality Score is or have had issues with high first-page bids or low Quality Scores, this book is definitely for you.

If you are an advanced user and wondering if you can learn from this book, just flip to the last chapter. There you will find a step-by-step guide for creating and optimizing AdWords accounts. Every single section in that chapter is the cumulation of what you will learn throughout this book.

This book’s two mantra words are creativity and profits. To be creative with AdWords you need to understand your options and how various settings influence other settings. To increase profits you need to understand testing, conversions, and bidding strategies. When you combine creativity and profits, you will stop just advertising and spending money. Instead, you will put the correct ad in front of your ideal customer at the time when they are most likely to convert so that your company can increase their overall profits.

 

What You Will Learn

This book does not just tell you how a feature works but also gives you strategies into using that feature. For instance, most national companies ignore location targeting. This is a mistake. Did you know you can buy a diet beer in Japan? Try selling a diet beer to Americans. You cannot buy Coke Lite in the United States or Diet Coke in Europe. Why? The words diet and lite evoke different feelings in different geographies. This book will give you strategies to determine your conversion rate and spend for different geographies, how to test different ads by geography, and how to maximize your returns in each geography where you are advertising.

Not everything is about location. This book examines how to find, measure, change, test, and implement strategies for a variety of topics including the following:

• Keywords
• Ad copy
• Quality Score
• Time-of-day targeting
• Testing ad copy
• Testing landing pages
• Profit by impression testing
• Account organization

We will go through the steps of helping you to learn where to best spend your time. With so many options it can be difficult to determine where to start. We will help by not just showing you where to spend your initial time but also showing how to set up reporting schedules so that you can continue to grow and optimize your account.

By reading this book, you will learn step-by-step strategies that will increase your company’s profits through using Google AdWords.

 

What Is Covered in This Book

Since Google AdWords is so complex, this book is intended to be used in two ways. First, read it straight through to learn how to use account strategies. Once you have read it, then you can use this book as a reference as you are optimizing your account.

Each chapter ends with a best-practice section that contains easy-to-comprehend points about the subject material to quickly refresh your memory. The last chapter of this book is a step-by-step guide to getting things done. Refer to that chapter when you are opening or optimizing accounts and follow along. If there is a step where you need more information, simply refer to the chapter where that topic is covered in detail.

Disclaimer

The information presented in this Product is intended to be for your educational and entertainment purposes only.

We are not making any claims as to income you may earn.

We are not presenting you with an opportunity to get rich.

Before embarking on any endeavor, please use caution and seek the advice your own personal professional advisors, such as your attorney and your accountant. Where income figures are mentioned (if any), those income figures are anecdotal information passed on to us concerning the results achieved by the individual sharing the information. We have performed no independent verification of the statements made by those individuals. Please do not assume that you will make those same income figures.

Please do not construe any statement in this website/product as a claim or representation of average earnings. There are NO average earnings. Testimonials and statements of individuals are not to be construed as claims or representations of average earnings. We cannot, do not, and will not make any claims as to earnings, average, or otherwise. Success in any endeavor is based on many factors individual to you. We do not know your educational background, your skills, your prior experience, or the time you can and will devote to the endeavor.

Please perform your own due diligence before embarking on any course of action. Follow the advice of your personal qualified advisors. There are risks in any endeavor that are not suitable for everyone. If you use capital, only "risk" capital should be used. There is no guarantee that you will earn any money using any of the ideas presented in our in materials. Examples in our materials are not to be interpreted as a promise or guarantee of earnings. Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else's. No guarantee is made that you will achieve any result at all from the ideas in our material. You agree that we will not share in your success, nor will we be responsible for your failure or for your actions in any endeavor you may undertake.

Please understand that past performance cannot be an indication of possible future results. Materials in our product and our website may contain information that includes or is based upon forward-looking statements within the meaning of the securities litigation reform act of 1995. Forward-looking statements give our expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as "anticipate," "estimate," "expect," "project," "intend," "plan," "believe," and other words and terms of similar meaning in connection with a description of potential earnings or financial performance.

Any and all forward looking statements in our materials are intended to express our opinion of earnings potential. They are opinions only and should not be relied upon as fact.

That legal information aside, this is the opportunity you have been waiting for with just a little bit of hard work in a very short time.

Can You Really Make A Living Selling $7 Products?

First off thanks for purchasing this WSO. By you taking action and investing into your future financial success you have given yourself an advantage over 95% of all the "internet marketers" out there looking for shortcuts and workarounds.

In this report you're going to discover how simple and easy it really is to build a profitable business selling $7 products over the internet. I'm going to do my best to give you each and every tool that you need in order succeed.

So without further ado, let's get started...

The main question I get when I start telling people that I make money online by selling information products for $7 is:

"Why would somebody buy information from you for $7 when you can get information free online?"

I simply laugh when I hear this and I start to explain...

You see, the most precious asset anyone has whether it be a multimillionaire business owner or a stay at home mom is time. We all are given just 24 hours per day to work with no matter what our situation.

While information can be accessed for free online, it takes time to access. You have to spend time digging through websites, blog posts, watching videos, reading articles, and you still may not come up with the answers you're looking for.

Most people don't know how to properly search the web, and to tell you the truth, those who do simply don't like spending hours and hours surfing around online like we IM'ers do :)

So yes, we can make money by providing simple solutions to all different types of problems in the form of $7 products that are easy to create and wildly profitable.

 

FERRARI VS WALMART

A favorite analogy of mine that I like to use when I explain this business model to people is that of the Ferrari mentality of doing business versus the Walmart way.

Both of these corporations are multi-billion dollar international concerns, but their business models are completely different.

Ferrari makes its untold billions by selling few products at extremely high prices. Right now their "cheapest" car is about $275,000.

Walmart on the other hand sells millions of products in volume at extremely low prices. The most expensive thing you'll find in their stores might be a huge LCD television going for $1,500 or so.

So when it comes to the $7 way of making $100 per day, we're concerned with moving a lot of our cheap low cost products in enough volume to make use $100 per day. This usually comes out to about 15-17 sales per day depending on who your payment processor is.

While that may seem like a lot, trust me it really isn't. When you have 5, 10, or 20+ of these simple $7 products out there for sale you'll find yourself making multiples of $100 per day easily.

To me there is no better way of making money online. Each $7 product may take you 2-3 hours to produce, but overtime they will ad up to be worth thousands and thousands of dollars of profits in your pocket.

 

IMPLUSE POWER

Let's face it, even in third world countries $7 is not that much money. Especially in today's economic climate where the value of a dollar seems to dwindle and dwindle.

A $7 product purchase online is an impulse buy. That means in order to make money our sales material only needs to be strong enough to stimulate that impulse that drives people to purchase.

This is easily accomplished once you know the hot buttons to push on your prospects minds to get them to take action. I'll be discussing these in more detail later, but always remember that these $7 products are extremely easy to sell.

You don't need to be a professional copywriting genius in order to make a killing selling these little products. The price is also so low that your refund rate will nearly be totally non-existent as long as you're not selling crap.

Finally the best part is that you don't need to generate thousands and thousands of visitors to your $7 product selling websites. Since the price is so low your conversion rates will be higher.

That means instead of you sending 100 visitors to your site and making 1 sale, you'll be sending 100 visitors and making 10,15, or even 20+ sales depending on your marketplace.

The $7 product selling business model is where its at. No other business model will allow you to do so little, yet make so much money upfront!

So by now I hope you're convinced that you do want to pull the trigger on getting your own $7 product selling empire setup, let's get down to business...