Special Amazon Pages

Beyond browsing Amazon categories to find products, there are a variety of other Amazon pages that you can use to help research new niches. I have discussed the best of these here.

Gold Box & Lightning Deals

Back on the home page of Amazon, look for the Today's Deals link in the top-left:

The Today's Deals link takes you to the Gold Box page on Amazon, shown below:

There are four sections that I want to point out here...

1. Deal of the Day - In the top-left you will find the deal of the day. This is the featured Gold Box Deal, which changes daily.
    
2. Lightning Deals - In the top-right you will find the Lightning Deals. These are limited quantity deals that are also time sensitive. This page is the only way to find these deals to promote (ie, you won't find Lightning Deals in software, like my plugins).
    
3. Best Deals - Towards the bottom of the page is a section of additional Gold Box deals that you can browse through using the arrow buttons on the left and right. You can also sort them using the provided drop-down box.
    
4. At the bottom of the page are the Gold Box Deal Categories. Just click on one to narrow the results in the Best Deals section if you are hunting for something related to a specific niche.

All of these products, except the Lightning Deals, can be added to your Amazon WordPress sites using my plugin Daily Deal Azon. This will be covered more in-depth once we get to adding advertisements to our sites.

At the top of the Gold Box page, look for the menu links to get to some of the other special Amazon pages. I've shown these links below.

Feel free to browse through some of these other pages to see what else Amazon has to offer - they even do outlet and warehouse deals.

Amazon Coupons

One particular link that I want to explore here is the Coupons page.

This special page on Amazon actually provides coupons that you can use as an affiliate with products you promote. A ton of different categories can be found in the menu on the left, and available coupons show up on the right.

There may not always be coupons available for the products you are promoting, but if you are working in a niche that contains commonly purchased products, it may at least be worth a look here to see if there are indeed coupons available cause they can be helpful to boost conversion rates.

I was not able to find any coupons to use for the product niche that I am using for this tutorial, so I will not be using them in this series. However, I still wanted to mention this in case you are targeting a niche that has coupons available.

Product Category Special Pages

This next type of special page actually has a few different pages included. Whenever you are viewing a product category, look for menu links at the top of the page. I have shown some of these below.

This picture is from the Bedding & Bath category. Not only can this menu give you some more ideas for niches and/or relational products that you can promote but it can also help you get to more of Amazon's special pages.

The Best Sellers link is one of these that I want to discuss more here.

Category Best Sellers

Amazon provides a list of best selling products in any category. Best of all, these lists are updated hourly from real sales data on Amazon.

Here is the top of this page for the Bedding & Bath category:

This page can be used to find the 100 most popular products from the entire category! While this is great research information, do not get blinded by it and try to solely promote best sellers.

I recommend using this page as guidance to figure out what people are buying from the category. It can also help you to figure out common buying price points for relational products (ie, are people buying the expensive or cheap products from the category).

If products in this list fit my target niche, I will definitely make a note of them - just add them to the Notepad list that you're creating while browsing product categories and doing other research on Amazon.

Towards the bottom of the page, you will see a listing of numbers grouped together:

Just click on another set of numbers here to see more results - you'll be able to look at the top 100. In some categories, you may even be able to drill down into another subcategory to look at the best sellers there (it really just depends on the category and how many different kinds of products may be in it -there is also a best seller list for the whole site, for example).

Other Category Lists

In addition to the best sellers, there are even more top 100 lists that Amazon provides for most categories. These can be found on the right side of the best sellers page, as shown below.

There are four additional lists here, which have been briefly explained below. Just click on the See Top 100 link to the right of each name to see the full list, just like the best sellers list. I use these lists for research in the same manner as the best sellers list too.

Hot New Releases - These are new arrivals in the category but also sorted by sales volume. This is a good list to use to find new products that are already showing good sales records on Amazon - a decent indication that it could be a good niche to target.

Top Rated - These are products in the category that have received the highest average review rating from actual customers of the product. This is a good way to find high quality products that are more likely to have low refund rates and/or higher conversion rates.

Most Wished For - These are the category products that are most commonly added to Amazon Wishlists and/or Registries. Some of these products may be best sellers while others may just be products that a lot of people want others to buy for them. This can be helpful to use to figure out what kids or future parents want to buy, giving you the chance to position yourself to earn on those sales before they actually start.

Gift Ideas - These products are best sellers that have been designated as a gift to someone besides the buyer on Amazon (during checkout). These can be great products to target because people will often buy things for others with less research and decision time than they will for themselves, making the products easier sales.