Site Flipping Recommendations

Before I actually get into teaching some specific tactics that you can use to sell your Amazon affiliate sites, I want to talk to you about site flipping in general as well as some of my recommendations for you.

First of all, this particular class isn't a requirement for all of your Amazon sites. In fact, some of you may never want to sell any of your sites, while others may want to sell all of them.

A completed Amazon affiliate site can really be sold at any time, but if you make sure to meet some requirements before you sell, you will be able to fetch a much higher price per site.

In general, if you want a good price for each site, make sure you meet ALL of the following:

1. Site construction is complete

2. At least one top 10 Google ranking

3. Daily traffic

4. Multiple sales within a single month

The following criteria can be considered optional, but the more of these you meet, the better price you will receive for each site:

1. Traffic records for multiple months with increasing traffic each month

2. Sales records for multiple months with increasing earnings each month

3. Active social networking accounts (YouTube, Facebook, etc) with followers

4. Traffic / Sales records for a minimum of one year

When To Sell Sites

Technically, you should be able to make more money from each Amazon site that you build by keeping them, but there are some situations where I would recommend to sell.

Selling sites allows for quick income, which can be desperately needed by some when they are first starting out. Even if a site could make more after keeping it for a year or two, some people may not be able to wait that long.

A downside to selling your sites is that it can create a never ending need to do so to keep your monthly income high enough, although this often only applies to people that are completely depending on their online income.

Whenever possible, keep a real job as long as possible and don't let a quick gain from selling a site lead you to believe that you can earn a full-time living that way. Yes, it can be done. However, it is a nonstop cycle of building and then selling sites.

When you keep a site instead of selling it and then move on to the construction of a new site, you give yourself the opportunity to build a passive income that grows with each new site.

If you do decide to sell a site and do not want to always be building and selling each new site, just ensure that you still have your normal source of income coming in on top of it.

This allows you to use that money as catch up money to recover previous investments you may have had to make to get to this point (possibly from other courses you've purchased that didn't work out). Then you can start fresh with building new sites to keep them to build a passive, recurring income.

Site Pricing

One of the most common points of confusion over selling sites is how to price them. A general rule of thumb to use is 18 times the monthly profit of a site, but that number could really depend on which criteria you have met for selling a site (discussed earlier in this chapter).

It could also depend on how you go about selling the site and/or how much interest there is in it.

Selling a site on Flippa may not fetch as much for your site as some of the other methods I discuss, although a site that would attract interest from multiple buyers can actually do better there.

I have sold a site as early as six weeks after creating the domain. The entire site was completed in four days. The site got a top 10 Google ranking and made about $50 during the first full month, so it had some things going for it. I actually sold the site for 60 times the monthly revenue ($3,000), but this is definitely not something that most would consider ordinary or something you should expect to do with your own sites.

That particular site was one that I sold through the Warrior Forum, a strategy that I will discuss in the next chapter. However, I wanted to mention here that hyping up a site publicly is one possible way of getting much more for a site than the 18 times number.

Typically, to really get 18 times the monthly profit on a site like Flippa, you will want to have a years worth of traffic and income records. This may seem like a long time to wait, but you also have to consider that the income will likely increase during that year to make the site even more valuable.

If you are selling a site with just a couple months worth of records on Flippa, you may want to shoot for around 10 times the monthly income as your minimum bid amount. This gives you a decent price for the site if only one person bids and the potential to get a better price if it is desired by more than one person.

Prepare Before You Sell

One of the most common mistakes that people make when trying to sell a website is not taking the time to make it as appealing as possible to potential buyers. When someone is looking to buy something like an Amazon affiliate site, they are looking for an indication that the purchase will be a good investment.

A lot of people will never build sites and will simply buy them one by one off of sites like Flippa to build a recurring monthly income, so you want to try to appeal to these buyers as much as possible because they have the most money to spend.

The easiest way to appeal to that type of buyer is to provide as much proof as possible. Anything you claim about the site in terms of traffic or sales - back it up with proof in the way of screenshots (on Flippa, some of these can even be verified, like with Google Analytics stats).

Anything that is connected to the site, in the way of marketing that you still control, make sure you provide complete information and proof for those things as well. This could be something like YouTube Channels, Facebook Fan Pages or Groups, Squidoo Lenses, etc. Any of these properties included with the sale of the website will help to increase the value, especially when these other properties have subscribers, followers or additional earnings.

Also be sure to investigate whether you can transfer ownership of these additional properties. You don't want to include another account in the sale of your website if it cannot be transferred to the new owner. However, you may still be able to mention that it exists if it provides the new owner with some type of benefit, like ongoing traffic.

Whenever you are providing proof of traffic or income, make sure you break it down as much as possible. For example, with Google Analytics, don't just show them how much traffic you receive -show them where that traffic comes from (so they know it is free traffic that will keep coming). If you make money from Amazon and other sites, like Squidoo, make sure you break that income down so people know exactly where it is coming from.

Another thing to remember is to provide your proof for each month so people can see trends from month to month. If they can see a rising trend in your traffic and earnings, your site will be viewed as being more valuable.

If you happen to be building some type of seasonal website and not an evergreen website, you may actually have to wait a full year before selling the site so you and others can get a clear picture of how much income it will make in a year. Monthly income is only relevant as an average for a full year with a more seasonal type of site.

Make sure you also provide proof of any achievements for the site, like Google rankings for various keyword phrases. Dig up as many of these as you can because they will increase the value of your site. Figure out the keyword phrase and a ranking position for each phrase.

Finally, don't forget to talk about the website itself. If you build a site that is completely unique content, it will be much more valuable to potential buyers. If you build a site using any of my plugins, you can also mention that they get those commercial plugins for free to use on that site and get to upgrade to new versions for free - just add together the prices of those plugins to get a rough value that is essentially given to the new site owner as a bonus.

Remember, anything the new owner gets for free that you paid for can really be mentioned when selling the site - paid time on your domain name, for example, would get transferred to the new owner (website hosting doesn't usually apply here though, since you would transfer the site to the new owner and they would host it themselves).