Planning for Product Advertising

The final step for this lesson is to plan for your product advertising. Since I will actually be creating my Amazon product ads using my WordPress plugins, I do not actually need to have a specific list of products for this step.

The main purpose of this step is simply to plan where you will promote products throughout your site pages and ensure that there are relevant products for those pages.

You DO NOT need to have product advertising on every page of your site. In fact, I actually recommend against it because I believe this is a good indication to Google if your site solely exists for those products ads or not.

Instead, try to use advertisements where it is relevant to do so on your site. For the pages where you will not have advertisements, try to funnel traffic from those pages to pages that do promote products (either directly or possibly through another page that then links to pages promoting one or more products).

Some pages of your site may work best with by promoting a single product while others will be more useful when you promote multiple products. There is really no right or wrong answer here - it just depends on the topic for your page and/or what is available on Amazon (you don't have to promote everything just because it exists on Amazon though).

Once again, I will go back through the topics in my Notepad file and continue to make more notes for each page. When relevant, you can list specific products here that you want to promote, but you can also be more general and simply say what type/brand you want to promote there (since we will create these ads by searching for products in my WordPress plugins after we have built the site).

When you reach a page topic in your list that you feel like is a relevant place to promote a product, go over to Amazon just to ensure that there is something there that you actually want to promote for those topic. There is really nothing worse than planning a page topic and actually building the page only to find out that Amazon doesn't have a good product to promote for that page.

Also keep in mind that your informational pages on your site may be best simply linking to another page on your site that promotes a relevant product instead of filling those pages with ads. This will make it seem like you are not trying to push those advertisements upon people that do not wish to see them, which will help you to convert sales from those that are actually interested in buying.

I won't go back through and provide another five page list for you here. To avoid repeating that same list with small amounts of new information, I will simply talk about some of my ad plans for this particular site.

My main advertisement pages for this site will be the brand pages: Pinzon Primaloft, Pinzon Pyrenees, Ikea and Pacific Coast. Products can be found for all of these on Amazon.

Primaloft and Pyrenees pages will just be promoting a single down comforter, although I will also be including some accessories on these pages.

Ikea and Pacific Coast pages may promote more than one product. Depending on the variety of decent products that I can find for these two brands, I may create comparison charts on one or both brand pages to promote a few different down comforters instead of just one.

I may potentially be promoting a variety of products on the colors page too, which would likely be best done in a comparison chart since there will be many different colors and at least one product to go with each color (will just depend on the availability on Amazon). I may also link this page up with other pages on the site, if I have promoted a product on other pages that fit a color here.

The remaining pages of my site will all funnel to those product pages in relevant places. The about page on the site is really the only one that I probably can't target to a specific product page in a very relevant manner.

This may not seem like a ton of advertising for this whole site, but the site topics should help to bring in a lot of relevant traffic. It is also doing so in a way that isn't pushy and won't be perceived as affiliate spam by Google (and especially their independent relevance rankers).

I can also gauge the popularity of products that I promote and various pages of my site once it is receiving traffic and generating sales to help to make changes and/or additions to my product promotions.

Next Azon Master Class

In the next Azon Master Class, we will actually begin to work with the website itself! The first lesson on creating the actual website involves all of the tedious but necessary setup/installation work. We'll be setting up the domain on a hosting account, pointing the domain name to the web server, installing WordPress, and then doing all of the initial setup to get it prepared to be able to begin creating pages.

At this point, you should have a Notepad file with keywords for your page topics, organized page topics, summaries/brainstorming/planning for each page topic, and basic advertising plans for the site/pages.