Page Organization & Structuring

Now that you have a list of potential page topics, the next step is to go back through these topics to organize them.

The idea here is to try to organize them in a manner that will make sense for your website and also make it easy for visitors of your site to find the information they want.

I've sorted through my list of potential topics to try to organize everything in a way that make sense, allows for easy product targeting, and produces a website that will actually be useful for your visitors.

Here is my new list of topics:

This is a total of 19 different page topics for my site, which is right around the 20 page total that I usually shoot to hit (give or take a few pages is quite alright).

Notice how many of these page topics are indeed targeted for keyword phrases, but then there are also some other random informational pages thrown in that are simply meant to help consumers reach a decision and address their common concerns.

Also notice the hierarchy and structuring that is taking place here. Everything is listed underneath the home page, but then relational parts of my list are also grouped together, such as the brand pages. I've grouped all of those brands under a single brand page, which will essentially act as a category page for the various brand pages on the site.

Depending on how I choose to display all of this information on my site, I may even want to try to group together more of these page topics. For example, I could have one section devoted to consumer concerns like shifting down feathers, leaking feathers, washing down, summer heat, etc, while another section was devoted to more buying guide relevant topics like sizes, colors, fill power, thread count, down alternative and hypoallergenic.

This would essentially give me three main points to talk about on my home page, and then those three points would become category pages and link to the rest of the content on my site (doing this would put me up to 21 pages total, since I would need 2 new category pages beyond the brands page).

I often wait to make a final decision on this until I decide what content I will build for the site and how I decide to display that information.

If you browse through all of the topics I currently have planned for this site, you should be able to get an idea of what the site will really be about now. You should be able to tell that this site will be heavily informational, although there are obvious places/pages where I will be able to promote relevant products on the site and even funnel traffic to those pages on my site through the content of the informational pages.

This is the entire idea behind my strategy - create a useful website for the target niche. I could definitely build a complete website based on my niche and the planned topics I listed above WITHOUT actually advertising any products. If this holds true for your site, niche and planned topics at this point, then you should be all set to proceed. If not, try to come up with more informational topics that you could use for your site and reduce the amount of product based topics.

Also, make sure you keep your previous page topic research, especially where you have listed actual keyword phrases. The page topic summary that I provided below is only loosely based on keyword phrases from my list, so I will still use the previous list from last chapter when it comes time to actually build those pages (I just put all of this in one Notepad file, so the information is all in one place and easy to access later when you need it).