Creation of Additional Site Pages & Content

Now that we have the basic structure of the site set up and the category pages created, we can continue with creating the additional content pages for the site.

Your writing for these subjects should be very focused to ensure that you can pick up search traffic from some of your targeted secondary phrases, but still be sure to maintain an informative and helpful position throughout your writing.

When you can accomplish your goal of helping your site visitors, you'll be able to funnel them through links on your site to get to the right pages where they can complete a purchase.

In general, I have four different types of pages that I'll create on the site in addition to the home page and main category pages.

I have actually created an additional 16 pages on my site for this stage of the tutorial. However, I will just be discussing the four main types of pages here to avoid repetition.

All of the site content can simply be viewed on the live website at DownComforterGuide.com after the live class for this lesson has been held.

I've discussed the four main types of pages that I am building below.

About Page

The first page type that I create is actually just a personal preference of mine. I create an About Us page for my sites. I use this page to summarize the site and basically provide a mission statement.

In addition to that information, I will also use this page to add some generic legal disclaimers for the site - as long as those disclaimers do not need to be seen on specific pages (ie, on pages with Amazon ads).

This is at least one page of the site that can be left untargeted to any specific keyword phrase, and I actually believe it to be beneficial to have at least of couple of pages on the site that aren't heavily targeted to a keyword.

Sub-category Page

Some of my sites will have sub-category pages in addition to the main category pages - it really just depends on the content that I have planned for a given site.

For this tutorial, I actually have one sub-category page on the site - Pinzon. This page is being used as a sub-category for the PrimaLoft and Pyrenees pages, which will promote actual Amazon products. I could technically add some Amazon product ads to this main category page as well, although I would want to ensure that it did not take over the links to the other pages.

Feel free to change up the way you design your category and sub-category pages, if you are comfortable with doing so. This particular sub-category is actually going to be designed just like the main category pages of the site. I will be getting back to this during the next chapter of this guide when I create the HTML menus for the category pages and also for this one sub-category page.

Informational Page

A large majority of the pages on my site are going to be informational pages. Each of these pages should exist to educate the website visitors on a specific subject matter that is highly relational to my niche and the products I want to promote on Amazon.

The ultimate goal of these pages is to bring in search traffic, help them out with a problem to gain their trust, and then direct them along to another page of your site to complete a sale. This process actually allows you to screen your website visitors and pass them along to the page where they are most likely to buy something, which is much better than simply leaving them to blindly navigate your site in hopes that they stumble upon the right information.

Product Page

The last type of page that I build is a product page. These pages can exist solely to review and promote specific Amazon products or even highly relational groups of Amazon products. However, they could also be a combination of a product review page and an informational page.

The actual direction you take with your own sites is really up to you. I highly recommend that you do some experimenting of your own with your product pages to try a few different approaches to find out what works best for a particular niche or product type. What works the best for one niche may simply not work at all for another.

For this particular niche, I feel like maintaining the informational and helpful approach that I have started on the rest of the site is the best approach to try to sell these down comforters. I will be trying to direct people from their research or a consumer problem along to a relational product that should be appealing to them, so I want to try to solidify that approach on this last step by providing them with more helpful information about the products and/or brands.

All of the product pages on this site are going to be found in the brands category with the exception of the colors page in the buying guide. Some of those pages will just promote a single product, while others may promote bedding set packages or simply multiple comforters. I reached a decision on each of these pages individually based on the topic of the page and the products available on Amazon.

In the next Azon Master Class, I will be diving into advertising to set all of this up.