Creating The Product
When it comes to creating these products the best way to do so is to use my tried and true $7 product creation template and product outline. You can take this product creation system into any niche topic, fill it in with content, and you'll have a high quality $7 product that you can sell over and over again. The first thing you want to create is your product outline. This outline is going to be the skeleton of your product. Here's how I like to outline for my products: • Part 1 - The Why Introduction • Tell them 3-6 reasons why they need to learn this information • Reason 1 • Reason 2 • Reason 3 • Part 2 - Step By Step Section • Introduce first thing they need to do in order to get the result my product promises • Step 1 • Step 2 • Step 3, etc. • Introduce the next thing they need to do in order to get the result my product promises • Step 1 • Step 2 • Step 3, etc. • Part 3 - Go Over Hang Ups And How To Solve Them • Figure out the top 3 hangups that will stop them from getting results even if they follow the steps. Give them solutions if they face these hangups • Hang Up Solution #1 • Hang Up Solution #2 • Hang Up Solution #3 • Part 4 - Action Motivator Section • Give Potential Results They Can Expect If They Apply The Information • Result #1 • Result #2 • Result #3 • Conclude by telling them to get out there and start applying this new knowledge
After you've written out this outline, its time to start hanging the meat of your product on the skeleton. Let me explain each part of the outline in greater detail so you'll completely understand this awesome product creation system:
Part #1 - The "Why" Introduction When you first start your product you want to tell them why they should learn the information that you're going to reveal in the report. You want to come up with at least 3-6 reasons why learning the information will positively benefit their lives. So to go along with the Starcraft 2 example product called "Become A Master Terran Player" a great way to start out is by saying: "In this product I'm going to show you how to become a master Terran player in Starcraft 2. Before I show you how to do this, here are the main reasons why you need to learn this information: Reason #1: By learning the fundamentals of Starcraft 2 play you'll be in a better position to win more games, boost your record, and gain more respect from your fellow players. Reason #2: When you learn Terran build orders, you'll never enter a new game not knowing what to do. You'll have specific templates that you can use against any opponent. By knowing these build orders you won't hesitate when the game starts and gain an early game advantage over most opponents. Reason #3: When you learn the multiplayer strategies I will reveal in this guide you'll become a deadly player to be reckoned with no matter who you are playing or how many opponents you're facing." The more compelling reasons you give for why they need to learn this information, the greater the likelihood they will read your product and follow through on the information you provide.
Part #2: The Step By Step Section In the next section after you've revealed the reasons about what your topic is exactly and why the need to learn about it, its time to give them the exact steps they need to be able to accomplish whatever it is you're trying to teach them. Figure out the top three or four things they need to accomplish in order to get the result and give them a step by step plan for each part. So continuing with the Starcraft 2 example, I'd start the section like this: "Now that you know why you need to learn the information I'm going to reveal here let's get started: Starcraft 2 Fundamentals: Understanding the fundamentals of the game is extremely important if you want to become a master player. Before you can even consider using advanced strategies and tactics you need to become a master of the basic gameplay. Step 1: Master Your Economy Explain how they would do this in a simple format. Step 2: Master Your Unit Control Explain how they would do this in a simple format Step 3: Master Your Map Knowledge Explain how they would do this in a simple format etc...etc.. Now that you understand the fundamentals of the game itself, you need to learn specific Terran Build Orders to use when you start your game. These build orders will allow you to have a plan of attack in your head before the game even starts. This will give you a great advantage over all the other players who simply are going with the flow of the game without having any preplanned strategies. Step 1: Learn The Best Build Order To Use Versus Other Terran Players Explain how they would do this in a simple format Step 2: Learn The Best Build Order To Use Versus Other Zerg Players Explain how they would do this in a simple format Step 3: Learn The Best Build Order To Use Versus Other Protoss0 Players Explain how they would do this in a simple format" I would do this for each and every component that I would need to cover in order to give the the greatest chance of becoming a master player if they were to take action on my information. By doing this step by step section you're product will give a lot of value to your customers and increase the chances that they'll take action on your information which is our main goal.
Part 3 - Go Over Hang Ups And How To Solve Them In this section of the report go over the top three or four hang ups that your customers may experience when trying to implement your information. Try to put yourself in their shoes and think if you had your product in front of you and you were trying to take action on it, what would hang you up and keep you from completing the steps in order to get the goal. Once you've come up with a list like this, you want to give them specific tactics or techniques that they can use in order to overcome them and get back on track to getting the results they want. Sometimes it may be hard for you to come up with these hang ups in advance. In this case, put your product out there without this section, and more than likely you're going to start getting emails with questions about your product. You'll soon notice that the same questions keep repeating themselves over and over. These are the hang-ups that are effecting your customers. All you need to do is address them in your product and give workarounds and solutions to help them get back on track. So to continue with our guinea pig $7 product called "Become A Master Terran Player" let's see how I'd would write this next section.
"Now that you've learned the exact steps you need to take in order to become a master Terran player, I want to go over the top three things that may happen to you when you're trying to follow my steps. Hang-Up #1: Finding yourself overwhelmed by trying to learn all of the different build orders. Sometimes it can be frustrating to try to learn all of these new build orders at once, especially if you're used to freestyle type of play where you don't use any type of order. If you find yourself experiencing this, don't fret. It happens to most new players. Solution #1: What you need to do is focus on one build order and one only. Go into single player mode and fight against the computer. You want to use the same build order over and over again for as many games as it takes for you to memorize it. This practice will translate into you knowing this order like the back of your hand." I would then go through the other top hang ups that I'd think they will experience when trying to implement my information. This section is very important as it will instill confidence in your readers and further increase the likelihood that they will take action on your information.
Part 4 - Action Motivator Section In the last section of your report you want to paint a clear picture in their heads of what types of results that they can expect if they were to take action on your information. We do this to further motivate them into actually following through on your information and get the results they want. This will also cut your refund rate down a lot and you'll hardly get any refund requests. Also at the end of your product be sure to give your email address so that the customers can contact you with testimonials, questions, and constructive criticism. This will help you sell more products and also help you improve on your existing product which will reduce your refund rates down to nothing and make you well liked in your niche marketplace. So to conclude the example: "Now that you know everything you need to become a master Terran player, don't hesitate, get out there and start implementing these strategies today! If you give an earnest effort to following through on this guide I can nearly guarantee that you'll: • • Be able to finally obtain a winning record when playing Terran • Increase your situational awareness in game and be able to turn even a losing battle into a victory • Earn the respect of your fellow Terran players and become widely known on your game server • etc.. • etc.." Now that we know how to create the product, at this point you may be wondering just where do you find all of the information you need to include in your product. Let's talk about...
CONTENT SOURCING SECRETS In order to make a high quality product you need to have high quality information. The best way to do this is to use these content sourcing secrets which will make creating your products using the template a breeze. CONTENT SOURCE #1:
This little website puts all of the internet's foremost research tools at your finger tips. You won't have any problem what so ever finding a ton of information that you can use to flesh out your product template. It even categorizes the types of research you can do with different websites. This invaluable tool has already helped me create products that are responsible for thousands of dollars in monthly income, and I'm sure it will do the same for you.
CONTENT SOURCE #2: http://www.master-resale-rights.com/
This website is a pure gold mine for creating your own $7 products. Here you will find over 8,000 ready made products that you can download for low fees. You can rip these products apart and take content from them to use in your own offers. This is a great shortcut if you're interested in churning out a ton of these $7 products fast.
CONTENT SOURCE #3: Web 2.0 Document Sharing Sites I like to use the Web 2.0 document sharing sites to find a lot of information for my products. T These sites are really like the Youtube of documents and you can find entire books sometimes on some subjects totally for free. Don't overlook these when sourcing content. Here's a great list of document sharing sites:
CONTENT SOURCE #4: Printed Books/Other Info Products
If I find a great marketplace and I'm having a hard time finding content from the other sources, I'll just outright buy several books and info products related to that subject. I don't think of this as an expense because even if I spend $100 on these books and information products, I'm going to quickly be making $100 per day from the knowledge contained within them. If you read 5 books on the same subject you will more than likely be an expert on the subject and be able to produce a whole series of $7 products quickly and easily.
STEP 2 ACTION GUIDE:
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