About the Author

Brad Geddes has been involved in online marketing for more than a decade. Over the years he has provided a variety of services, the most common being usability, search engine optimization (SEO), pay-per-click (PPC), product development, product positioning, agency consulting, and affiliate marketing.

One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Not one to hold secrets, Brad prefers to educate readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Brad does not call himself an expert or guru. He prefers to educate marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words master, wizard, or thought leader and name-drop companies he has worked with such as Amazon, Yahoo, and Google, he prefers a simple bullet-point list of facts and letting the intelligent readers make up their own mind based on what they learn.

As a speaker:

• Spoke at more than 60 conferences and 125 sessions across several continents.
• Keynoted several conferences in multiple countries.
• Notable conferences include AdWords Days (Germany), Afri-Tech (Kenya), SEM Days (Romania), Congreso SEM (Spain), Search Engine Strategies (Toronto, San Francisco, San Jose, Chicago, London, New York City), SES Local, SMX (Seattle, New York, San Jose, Sydney, Munich, Milan), SMX Local, SMX Social, Kelsey, Pubcon (New Orleans, Boston, Las Vegas), SuperZoo, Marketing 2.0 Bootcamp, SEO Class, KBIS, Elite Master Summit, adTech, and others.
• Featured speaker at events at both Google and Microsoft.

As a trainer:

• The only Google-approved Advanced AdWords seminar leader.
• Conducted more than 70 official Google-sponsored AdWords Seminars for Success that have been attended by more than 5,000 marketing professionals. AdWords Seminars for Success are two days of intensive training on Google AdWords.
• Worked with Google in implementing their reseller training program at RH Donnelley.
• Helped institute a training program for LocalLaunch that managed more than 40,000 PPC accounts.
• Conducted training days in multiple countries for conferences such as SEO Class, Search Engine Strategies (in New York, Toronto, and Chicago), Refined Labs, SMX (New York, San Jose, Munich, Sydney, Las Vegas, and Seattle), and Pubcon.

As an Internet marketer:

• Built his first website in 1998
• Started SEOing websites in 1998
• Started affiliate marketing in 1999
• Opened his first PPC account in 1999
• Formed his first agency, iDjinni Consulting, in 2002

Providing usability, PPC, SEO, and affiliate marketing services:

• Joined LocalLaunch in 2004.
  • LocalLaunch began as a boutique agency. Then LocalLaunch built a marketing platform that empowered sales forces to sell marketing products to their customer bases while LocalLaunch did all of the product’s management behind the scenes.
  • Helped grow the LocalLaunch agency that provided PPC services to companies such as Red Lobster, Encyclopedia Britannica, YellowPages.com, and Yahoo.
  • Helped build marketing products that were used by more than 100,000 businesses.
  • Helped build a system that managed more than 40,000 PPC accounts.
  • Worked with companies such as Amazon, World Directories, DEX Media, and Local.com.
  • While Brad managed vendor relations, RH Donnelley became one of the few Google and Yahoo resellers in the world.
  • LocalLaunch was sold to RH Donnelley in 2006.
• Formed bg Theory in 2008.
  • bg Theory is a company dedicated to consulting, educating, and training businesses on Internet marketing theory and best practices.
• Formed Certified Knowledge in 2010.
  • Certified Knowledge is a training, tools, and community platform designed to teach companies Internet marketing and save them time managing accounts with robust tools.
• Cofounded adAlysis in 2013.
  • adAlysis is a sophisticated ad testing and insight platform. 

Even more:

• Co-moderator of AdWords forum on Webmaster World since 2004.
• Search Engine Land columnist since 2007.
• Sits on the board for Boost Media.
• Active blogger about PPC and marketing since 2001.
• Technical editor for Winning Results with AdWords by Andrew Goodman.
• One of the first Microsoft adCenter Excellence Members and participated in the beta.
• One of the first 100 Google Advertising Professionals.
• Worked with a range of companies that have spent as little as $17.50 to as much as several million dollars per month.