Where Do I Send My Traffic!?

You may think "obviously I send my traffic to my offer right!?"

Not always true. I used to do this then I learned a couple fun tricks. I quickly realized I was building up these siphons that were generating thousands of pageviews a month, but they were just going to the homepage of my blog or to an inner page on my website. Sometimes you want to change around your offer, or your webpage changes, or you put out a new product or you want to promote a different offer.

What are you going to do? Go back and contact those blog owners from months or years ago and ask them to change that 1 link direction every time you change your marketing? No. They won't do it, and it's not worth your time anyway.

What are you going to do then?

Keep the power in your hands. You decide where the traffic goes.

How?

Redirects.

I use a simple WordPress plugin called:

Quick Page/Post Redirect Plugin

What's great is you point the blogging URL's always to a URL where you control the redirect, then you can move that traffic wherever you want by simply changing the redirect. Want to promote your blog this week but down the road thinking of launching a product?

Change the redirect.

Launching a new phase of your course and want to tip off newcomers to your website?

Change the redirect.

It doesn't get easier and the plugin is as simple as opening the landing page where your link points in WordPress and clicking "Make Redirect Active" then pop in the redirect URL and click "Update."

Regarding redirects, you may not want to use a plugin, that's fine. If you have other options for redirects you can use those, there are server side redirects, permanent and temporary redirects and plenty of other ways you can research - I find the plugin easy to use, which is why I recommended it. Find what works for you and your marketing efforts.

Setup a domain dedicated to this offer - I usually have a blog in my niches I'm marketing in so that's never a problem. I'm usually setting up, building up and then flipping blogs so I almost always point my traffic to a blog I'm building. Experimentation is critical. Experiment with landing pages (sometimes having the traffic land on a page that has an overview of your blog or a sticky page of great content works better than just your blog homepage.) It will vary depending on your goals.

It's important that once you've setup a working siphon, to make note in your spreadsheet of the URL. This will signify that you can setup siphons on this site. After experimenting and setting up many siphons, you'll quickly realize you can just contact these blog owners over and over again and get more siphons setup since you've built a relationship with these bloggers already. Over the years I've built sites in the same niche and having a list of siphons means I can immediately start driving traffic to my sites, that's been critical for growth.

Another important aspect of growth is tracking successful siphons. If you don't have Google Analytics setup - you should get it setup. You can drill down each referring website and look into the amount of time those visitors are spending on the site, how many visitors they're generating, view their visitor visitors paths and so much more. This is very important as if you're realizing one siphon in particular is working very well - setup more siphons on that site. Send out for more content and ask that owner if they'd allow you to do a series of post.