The Big Opportunity: Create & Sell

So ecommerce can work, even when it doesn't seem obvious.

But the real opportunity for ecommerce is an entirely new income stream. This isn't obvious either—it requires a big shift in thinking. Ecommerce enables you to sell stuff, even if you don't think you have stuff to sell. Ecommerce greases the wheels of transactions, and that means the ability to sell stuff you never thought you could sell before.

It's the glory of digital goods that makes everyone into publishers, producers and record companies. It's the long tail that makes it economical to sell a few things and make a little income. Success is no longer defined by bestsellers. You can sell a handful of copies, earn a little extra income and do just fine for yourself.

That's what we mean when we say ecommerce is for everyone. There is opportunity for everyone. It may not be replacing your current job or turning you into the next Amazon, but it's worth a look.

Creating and selling stuff is a big step forward in diversifying your income and joining the creator economy. We think it's something everyone should think about.