In Closing

It's a new world out there. You don't have to rely on the gatekeepers anymore. You can harness the power of ecommerce for yourself, whether you're a local business, a nonprofit or a professional. And no matter who you are there are tremendous opportunities to create something and sell it.

Every kid knows the appeal of opening a lemonade stand.

As wise, cynical adults, we know the hassle and complete waste of a lemonade stand. But sometimes tweaking the traditional idea—like selling rocks—can find success. Ecommerce is the lemonade stand with a few tweaks—and it can work. It has the general appeal and opportunity for everyone, but thanks to the Internet it can actually reach an audience and provide some income.

You may not be retiring on your lemonade stand, but it can't hurt to try.