Growth & Profit From Your List
This is the fun part. This is where you make the money. This is how you build a passive business in any niche you want that will have consistent daily income pouring into your Paypal account. Even if you're a seasoned pro and have a list of 30,000 buyers, read through this section. I'm imparting my wisdom from my experiences and you may pick up a few nuggets of gold in here. The time to start this chapter is right after you've started sending out your content to blogs in your niche. It can take a few days for them to respond and for them to get your content live on your site so don't worry if you don't yet have anything loaded into your autoresponder other than the download link for the bonus. This gives you a few days to put that together.Your first follow up email right after they sign up (and confirm subscription) is a thank you, give thanks for them for jumping on your list, reiterate where they can download their product and drive home the importance of your blog and the quality information you impart on it. Also tell them you'll be sending them exclusive content that goes directly to their inbox that they won't find on your blog (and the importance of them opening up these emails.) You've already trained them to open the first email, it's time to hit home with the next. Power Tip: If you haven't done so already, make sure your "From" name in your autoresponder is the actual name of your website. If you had a website like we mentioned before, ModernAnxietyTactics.com - your from box should be "Modern Anxiety Tactics" Seems simple enough right? You'd be surprised how many people DON'T do this. People have emails flooded daily with random names from email list, your "from" name is another place to can advertise who you are and your visitors will know exactly what to expect. Let's Review where we're at: Day 1: Confirmed Double Opt-In For New Subscribers, Bonus Downloaded & Thank You What's Next? People always wonder how much they should be emailing. EVERY DAY. That's not so difficult though, you may think "Hey I thought this was passive ?" It will be, once you've built out enough "test" emails of campaigns that work. I'm going to assume you've never built in the niche before and are starting from scratch, some of this may be a review, some of this may be completely new to you. The first few days of your follow up series you should provide some serious value to your subscribers. Use our faithful resource StumbleUpon and Reddit and find your niche in StumbleUpon or a Subreddit in Reddit around your niche. Then find lots of great content that your list would be interested in. Think about those who would download the bonus you provided, what else may they be interested in? It doesn't have to be just webpages with content, it could be resources, directories, videos, other blogs or just about anything they can use or learn from. Now compile all of these (get at least 20 great resources) and write a VERY short blurb about each (50-75 words.) What do you have now? You have your next 2-3 emails. Format that content into your emails and write intro's and conclusions. Always sign off with something telling them who you are and your blog: John Smith ModernAnxietyTactics.com Doesn't have to be just like that, but make it personal and keep them informed about your blog. To add a follow up email to your series in Aweber:
Then you can add the follow up:
And as you can see above, I've got a follow up series with this particular email sequence going out 1 email each day after the previous until the subscriber "catches up" and then becomes a "broadcast only" subscriber. The series of follow ups has been tested and converts well as people move through it, that's the passive income portion of your business, the broadcast portion of your business will be consistently testing and tweaking new follow up emails, monitoring conversions then adding the "winners" to the follow up series for your new subscribers to move through. The advantage here? Your follow up series will get longer and longer, spanning not just a few days but months and months. Depending on your niche this may vary. Your first 2-3 days you should be sending them quality FREE information, with headlines that grab their attention and beckon them to open and find out more. Remember our clickbait headlines from sites like Buzzfeed? That's the kind of stuff. Recap: Day 1: Confirmed Double Opt-In For New Subscribers, Bonus Downloaded & Thank You Day 2: Helpful information, tips, tricks, resources & freebies/goodies related to your niche Day 3: Helpful information, tips, tricks, resources & freebies/goodies related to your niche Day 4: Helpful information, tips, tricks, resources & freebies/goodies related to your niche But where will you make money ! ? Day 5 and beyond. I would recommend getting your followup series to at least 2 weeks. Don't try and do it all at once though, build up some subscribers and start broadcasting to those who've made it through the first few emails and monitor your conversions and EPC's. For those that are generating a decent EPC of at least $1 then consider adding them to your follow up series. Now driving 300 clicks per day? That's $300 per day for an offer that generates $1 EPC. Not to bad huh? And after you've setup and tested a few broadcast, you add them to your followup series and boom ! One more day of passive income. All you have to do at that point is focus on the traffic side of your business: quality content for YOUR SITE and quality content FOR OTHER SITES. This drives the traffic. Your funnel drives the money. So you're probably wondering, what the hell am I even selling?Value. You're promoting products and services in your niche that provide something of value to your subscribers. This will vary widely on your niche, if we took the anxiety niche, you'd want to help your subscribers solve a problem, in that case, anxiety and issues relating to it. If you're in the make money online niche, you'd want to help people do just that, make money online and promote useful tools and services related to that. Ensuring you're in a niche that's large enough to consistently provide value as well as find products and services to promote is very important. If your purchased the bonus pack I've got a few of my personal favorite niches in there that are favorites of mine (and obviously very profitable.) The products you find to promote and the services will vary, but finding proven products (i.e. products that have consistently sold well with high EPC's and great conversion rates) are a sure bet. Now this is about to get super generic because you will be in all kinds of niches. But you want to find your affiliate network and start rummaging through those offers and looking at those sales pages. Some example networks are: Click Bank, Commission Junction, ShareASale, JVZoo and Warrior Plus. Most likely you're familiar with some or all of those, or have many more you'd be interested in or know of. There are hundreds of niche affiliate networks as well tailored specifically to different types of products and services, many of which will work for your specific niche. This is something I cannot breakdown for you merely because there are so many options. Look for top selling products or upcoming releases of products through launch networks like MunchEye.com. The top sellers on JVZoo.com or WarriorPlus.com are also great indicators of successful launches and conversions that may fit within your vertical. These are just examples for the make money online niche. I always go over products before promoting them because I want to make sure they're quality. Don't hurt all your hard work by promoting crappy products. Go through the products and make sure there is great information in there, worth it for your subscribers to purchase. Simply asking for review access of the product will, 9 times out of 10, gain you free access to review the product and write about the product. I'm rarely denied review access, and if I am, if the product looks great, I'll buy it anyways. Crafting Emails & How Often Should You Email?This question gets asked all the time. What do I put in my emails? How often should I email? Now I can only answer one of those two questions. When it comes to writing your emails, everyone will have different advice. Some people say lay on the sales thick. Some people say write long detailed emails. Here's what I do: I like to write stories or personal anecdotes. Things going on in my life, my community or the world in general. Things related to the time of year or season or day of the week. Things that are relevant. Thing that I like. Things that I'm doing. Things I don't like. Make it personal, make a story out of it, then introduce the product and say why the product solves a problem. Have a strong call to action and once they click, the rest is up to the sales page, you've done your job. If you've never done any email marketing this may take a bit of time to get used to. Figure out your voice, your vibe and go for it. There are courses specifically tailored to this, if you're interested I recommend Addict Your Subscribers - That's not an affiliate link, it's just a damn quality course relating to writing emails. I could fill up another 50 pages tailored specifically around writing for emails but want this course to more of an audit/overview! FrequencyI put out emails every day. Well almost every day. Usually not on the weekends, but 5 days a week. You may think: "Well that's crazy! People will unsubscribe so fast! Why pester people so much, I should just email once or twice a week... IF THAT!" I used to do just that and I noticed my unsubscribe rates were significantly higher by doing that. But by emailing daily and delivering quality information as well as also promoting QUALITY products, people get used to seeing your emails and they look forward to it. Yeah you'll get some unsubscribes, that always happens. But bumping that frequency up to daily will mean consistent daily sales (once you've built up a great funnel) and also keep people looking for your emails. Practice, practice, practice. Watch those email open rates and calculate your winners (i.e. those that brought you in at least $1 EPC) and throw out the losers. You won't have a winner every time, but those that do well will add another day to your passive income. At the same time, you want to focus on putting your earnings back into your blog and developing out further blog content for yourself as well as finding new (and going back to previous) websites to send content to and pull their traffic away. Recap of your autoresponder: Day 1: Confirmed Double Opt-In For New Subscribers, Bonus Downloaded & Thank You Day 2: Helpful information, tips, tricks, resources & freebies/goodies related to your niche Day 3: Helpful information, tips, tricks, resources & freebies/goodies related to your niche Day 4: Helpful information, tips, tricks, resources & freebies/goodies related to your niche Day 5: Introduce your first promotion Day 6: Promote the previous promotion again - or a new promotion, or more helpful resources Day 7: Promote the previous promotion again - or a new promotion, or more helpful resources Day 8: Promote the previous promotion again - or a new promotion, or more helpful resources Etc. etc. etc. As you can now see, you're building something very valuable here. You're building an entire business. You're building a brand. You're building an ASSET. This asset will give you something to fall back on that you NEVER need to rely on SEO but instead make all your money through that follow up series, and those broadcast emails (that later get added to your followup series.) By building up a website with valuable content as well as an email list that you provide real value to, you're creating a sales funnel for yourself that may start out a bit daunting and inundate you with things to do, but gets easier and easier, until all you're doing is adding new content and adding new emails while watching your business (and earnings) grow. OutsourcingYou can (and should) outsource the job of soliciting guest content to other blogs. You should spend your time on your core business, which is testing and tweaking optin rates for your website, and testing and tweaking your email campaign and followup series. Once you're profitable, you should find someone ELSE to solicit the guest post, answer emails and followup with blog owners. It's simple, here's all they need to do:
Don't waste your time writing content or selling to blogs, let someone else do this. Focus your efforts on where you're making your money. What's Next? Expanding in other niches is one option to consider if you feel you've fully tapped the resources of your niche. This may be an optimal option for those of you who pick smaller niches (for example, anxiety) because there are only so many products or services you can work with, and while you can still drive new traffic through your funnel, finding quality products and services may be difficult. In this case, expanding to another niche and taking the knowledge you attained can build out even more passive income. Another option is flipping your business. Building up consistent daily passive income is something everyone wants, especially if its hands off. Why would you sell such a thing? Because you can sell that business for a great profit. You putting in the leg work behind it, profiting for a few months then flipping the business can result in a 18x monthly revenue multiplier for your website and business. Some of you may be interested in passive income, or you may be interested in flipping your business for a big chunk of money. The focus of this guide is building a solid stream of passive income in any niche, not flipping websites. I personally love flipping websites and only mention it as an option because sometimes people don't know they're sitting on a goldmine. Actionable Steps To Complete This Section:
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