Choosing the Right Affiliate Programs

Many of the affiliate programs out there will accept just about any webmaster. Some are more selective, but they're usually just looking for affiliates who own sites with lots of traffic. Most do not take the subject matter of your site into consideration. So it's up to you to find programs that are a good fit.

One of the most important things to consider when choosing programs is whether they would appeal to your target market. Here's an extreme example: If you run a website about knitting, joining an affiliate program for a car parts company probably wouldn't be wise. Even becoming an affiliate for a company that sells supplies for other crafts might not make you much money. Stick close to the subject matter and become an affiliate for a yarn or pattern company.

If you plan to purchase pay per click ads to direct visitors straight to your affiliate link (or use other methods to do so), you'll have a lot more leeway as far as choosing programs. But it's still a good idea to stick with products you have at least some interest in. This will make it easier for you to write appealing ads, not to mention making your work more pleasant for you.

Commission isn't the most important thing when selecting affiliate programs, but it should certainly be considered. But it's best considered after you've found programs that are a good fit for your site and/or interests. Percentage is the first thing that most affiliates look at, but it's also crucial to consider the terms regarding payment of commissions. If there are conditions that could significantly reduce your commissions or make receiving payment difficult, you might want to reconsider.

Just like any other moneymaking opportunity, there is the potential for scams in affiliate marketing. So it's not a bad idea to do a little research before signing up with a company that you're not particularly familiar with. You could also go through an affiliate marketplace, which acts as an intermediary between companies and their affiliates. Some good ones to consider are Commission Junction, LinkShare and Pepperjam.